PROFESSIONAL EXPERIENCE

INSTRUCTOR, WEB DESIGN AND INTERACTIVE MEDIA

Art Institute of California – Orange County
January 2010 – Present

Manages the learning environment through keeping accurate records, submitting grades and other reports on time, and enforcing school/campus academic and attendance policies. Contributes to a learning culture by participating on curriculum and system task forces, supporting local campus events such as orientation and graduation, and participating in various other workshops and meetings.

Classes taught include:
Digital Identity Design. An examination of the role of design in brand identity and marketing.
Design Layout. An introduction to the basic principles of systems and structures of digital layout.
Digital Typography. An examination of typographic structures for digital communication and screen-based media.
Traditional Typography. An introduction of lettering skills and the history and foundation of letterforms. As well as the relationship between the appearance and readability of letterforms.
Digital Color Theory. An introduction to the principles of color and an exploration of color theory as it relates to media.
Image Manipulation. Mastering the fundamentals of scanning, color management, photo retouching, imaging, special effects and filters and masks in Photoshop.

INDEPENDENT DESIGN PROFESSIONAL

November 2001 – Present

Create, update and maintain multiple websites. Oversee and drive day-to-day website operations. Create processes for posting content to websites. Ensure website quality, performance and reliability. Conceptualize, design and manage various print projects. Direct photo shoots. Attend press checks. Research and choose fonts. Collaborate with content providers. Ensure quality of final document. Ability to work under pressure, and consistently deliver projects on-time. Excellent communication skills and project management skills.

CREATIVE DIRECTOR

Tica Beauty
May 2008 – January 2012

Creative head of in-house corporate design department. Develop and execute account growth strategies. Direct and enhance corporate identity, graphic design, advertising and communications. Build company social networking sites such as Facebook, Twitter and WordPress. Establish the conceptual and stylistic views of company. Select vendors and contractors. Final creative authority.

SENIOR GRAPHIC DESIGNER/WEB PRODUCER

Contessa Premium Foods
July 2005 – May 2008

Art direction, prop purchasing and prop styling of photo shoots for print and web promotions. Attend press checks to ensure proper color on print advertisements. Project manage and art direct monthly updates on website and email marketing campaigns. Responsible for visual concept, design and management of visual communications on marketing projects from initial creative through final production. Such projects include magazine ads, brochures, flyers, direct mail, FSIs, POP displays, Tractor trailer panels, flash, company web site, and collateral material. Responsible for choosing new font for update of company logo.

ART DIRECTOR/WEB PRODUCER

The Design People, LLC
August 2002 – December 2003

Responsible for visual concept, design and management of visual communications on client projects from initial creative through final production. Such projects included flash, web sites, banner ads, e-mail marketing, magazine ads, brochures, flyers, direct mail, logos and collateral material. Met with clients to present concepts and counsel on design problems and communication solutions. Managed a team of designers as well as contractors and vendors.

GALLERY FACILITATOR

LACMA, Boone Children’s Gallery
March 2001 – July 2002

Motivated and assisted children in creating original works of art including sculpture, collage, paintings, and drawings from mixed media and textiles. Maintained the integrity and cohesiveness of the gallery space and displays. Managed inventory of art supplies and enforced gallery policies.

ART DIRECTOR

eMind, LLC
December 2000 – October 2001

Responsible for visual concept, design and layout on internal projects including brochures, educational web sites and booklets for the Financial Services Industry. Standardized the company’s graphic design standards. Responsibilities also included the concept and art direction of all photography. Managed contractors and vendors.

SENIOR GRAPHIC DESIGNER

Human Technology, Inc
October 1997 – November 2000

Responsible for design and layout on client projects. Provided creative direction from concept through production. Projects included educational web sites, CD-ROMs, flash, brochures, and pamphlet covers. Managed contractors and vendors.


EDUCATION

Academy of Art University
2012 – Current

Master of Fine Arts, Web Design and New Media


Frostburg State University
Frostburg, MD
1993 – 1997

Bachelor of Fine Arts, Art & Design: Concentration in Graphic Design



SKILLS

Photoshop, InDesign, Illustrator, Dreamweaver, After Effects, Font Struct, WordPress, HTML, CSS, Digital Publishing, Bar Code Pro, Prezi